Catbalou, which now goes under the name of Hammersmith, is an Italian manufacturer of young people’s clothing that intends to open a network of single-brand sales points in Italy and the rest of Europe. To find an approach suitable for locations of different types, forms and sizes, all while maintaining a consistently recognisable company image, a study was made of elements of décor able to satisfy very specific commercial requirements. The fittings installed in the walls, and creatively arrayed in the rest of the store space, are made of wood, steel or a combination of both materials. Mounted on the walls are advertising images printed on backlit sheets of pvc or stamped on forex panels. The design’s distinctive features are its modular, serial format, plus the ease wioth which it is packed and transported. The furnishings are part of a precisely calibrated architectural layout: the wood flooring, the walls, the ceilings, elements of the utility systems – when in view – are painted in various shades of black, while the spotlight fixtures, equipped with halogen or metal-halide bulbs, provide cones of light as illumination.